Background Information On Tesla Motors - 1428 Words

Background Information on Tesla Motors Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company s early development prior to Elon Musk s involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory. Tesla Mission Statement Tesla’s mission is to accelerate the world’s transition to sustainable transport. Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that wasShow MoreRelatedTesla Model S P85d, Background Essay1734 Words   |  7 Pages1. Introduction of Brand Tesla Model S P85D, Background Tesla Motors Inc. is an automotive and energy storage company. It designs, manufactures and sells all-electric cars, electric vehicle’s powertrain components, and battery. Tesla Motors Inc. was incorporated in 2003 by Martin Eberhard and Marc Tarpenning. 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Attention getter: How many you have ever had a car accident or someone you care about had a car accident? B. Background and Audience Relevance: According to National Highway Traffic Safety Administration, in 2015, about thirty-five hundred people were killed, and four hundred thousand were injured in car crashes. Oral Citation 1: NHTSA, govt website, 2015. C. Speaker credibility: Many of my close family members have been in car accidentsRead MoreBusiness Pl Tesla Motors Marketing Plan6405 Words   |  26 PagesMKT 615 – MARKETING PLAN Tesla Motors Marketing Plan GROUP 4 Mathalikunnel, Sebastian Sunny Medipally, Krishna Chaitanya Medishetti, Naresh Kumar Ogunrayi, Olufunke Pan, Yiran Patel, Kiran Patel, Malaykumar Shashikant â€Æ' EXECUTIVE SUMMARY Background Tesla motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline powered cars. 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